Branding: Ring By Color

Ring By Color is a series of music education books for young children and special-needs students that use color-coded instruments to teach basic musical skills. A local music educator arranged the songs and wrote the text. My task was to match the instrument colors to make accurate musical notes, design scores where the notes could be seen from a distance and then combine it all into book form. Multiple versions were done for each book: 8 notes bells, 13 notes bells, 8 notes boomwhackers, and 13 notes boomwhackers.

Using the specific colors of the instruments, I went with a bright and fun look designed specifically to appeal to young children. I created characters from the instruments and developed an entire “brand” for the series, including marketing materials, tokens of achievement and gifts. These books turned out to be surprisingly popular, and feedback from educators has been great.